AMW and BW take a stab at a couple questions from the Interactive Design Foundation, in their dogged attempt to become people who notice design.
Is creating a sense of presence in our best interest?
Yes, but not through piles of media, which, while increasing a user’s motivation to engage with you, decrease a user’s ability to process what you are saying. Instead, our landing page will be prose that admits who we are and that we don’t understand the loneliness, though it dogs us so. And from there, the various experiences will be linked to easily. There will be some rich media content: for example, an ad that shows how the rich media increases motivation while simultaneously decreasing your ability to process information, thus pricking your vague longing’s never-ending gimmegimmegimme while simultaneously diminishing your ability to notice that the vague longing will never be satisfied by some specific “good” and that if the ad suggests to you that by going down their rabbit hole, you will indeed find that salvation that the back of your thought screams for, then that ad is scamming you. The anti-ad will work like this: rich nonsensical content of the sort you see everywhere, that, upon a click-over breaks into a succinct prose description of the evil within such media maneuvers.
What type of media would best server our audience?
Again, clear prose upfront, and some of what we link to should be rich content (anti-ads, skits, etc). Some of what we link to should also be clearly organized accessible literary larks, and we also need a confessional page where we outline what we are attempting to do as a business and where we are falling short. This combination should increase trust by being upfront and clear (all links must of course be tidy, and the book comes with a money-back offer, which upon refund comes with a sincere apology that we wasted your time, but you see, we thought we had to start somewhere, and it took us so long to come up with this book that it seemed a shame to throw it out, and it seemed to us like at least some people would enjoy it enough to bother with it), while also giving users the opportunity to become more familiar with us by checking out all the charming singsongs we’ve heaved up into the inforealm.