Today the Interactive Design Institute asked us to make a plan to get user feedback for the site. This question did not raise our ire at all; we drifted lazily past it in a gently-rocking flat-hulled skiff, coolly embraced by dark swamp waters and engulfed in an umbrella of soft curly evergreen penetrated by darts of strong Florida sunlight.
Our budget is extremely limited; read: there is no budget.
We can afford to question a few people who we think would be interested in the kind of book we’re offering about their experience of the site. We can also give them a free copy of the book and ask for feedback about both the content and the format (order of chapters; organization of footnotes and other hyperlinked sections). And we can monitor (visitors who click on a product / visitors) as well as (visitors who purchase a product / visitors).